This post had been initially posted on September 8, 2018. We upgrade it regularly to make sure all given info is fresh and accurate. Final up-date: May 20, 2020.
In the event that you recently heard “pay-per-click” advertising and thought you heard “paperclip” advertising, you may be not used to this whole Amazon PPC thing.
You may also be intimidated by the million abbreviations that accompany PPC, like CPC/CPM, ACOS, NTB, and CVR. But fret that is don’t! The Badger is here now to assist you kick ROAS together with your Amazon Advertising.
Here’s everything you’ll get in this 12-Point Comprehensive Guide:
What exactly is Amazon PPC?
Amazon PPC (Pay-Per-Click) is a auction-style system in which advertisers bid on key words. Whenever an Amazon client works a search for an item, the sellers because of the greatest bids on appropriate key words win the auction, and their item adverts have detailed being a “Sponsored Products” into the serp’s. Advertisers pay only the bid cost if their product that is sponsored ad clicked (thus, “pay-per-click”).
Since Amazon PPC promotions are deals, you shall only ever need to pay one cent more than your competitor for the advertising positioning within the search engine results.